Toyota of orange yelp: Attempted murder? How store struck back

Lynda Nelson’s phone started buzzing that day with an email alert from the dealership’s software system. Nelson is director of customer affairs at OC Auto Team in Tustin, Calif., which owns Huntington Beach Mazda in Huntington Beach, Calif., and two stores in Tustin. She gets an alert every time a customer posts a review on Google, Yelp or DealerRater.