Lada niva car and classic: The Story Behind The Bright Orange Soviet 4×4 Rolling Through Brooklyn

Our street encounters shouldn’t come as a surprise. Since the late ‘80s, New York City has seen a surge of immigration from the former Eastern Bloc. In particular, immigrants from the former USSR (Ukrainians , Russians, Uzbeks, Kazakhs, Belarusians, Kyrgyz and so on) form a sizable chunk of New York City’s population, especially in South Brooklyn. And though these groups are culturally and linguistically distinct from one another, being under a single Soviet banner for the better part of a century did have some universalizing effects: like the mayonnaise-laden ‘salads’ and, of course, the cars—Ladas in particular.

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