Fisker started Fisker Inc. in 2016, three years after his first company — Fisker Automotive — went bankrupt, thanks to the failure of his hybrid sports car known as Karma. The Karma was ultimately revived by a Chinese company after Fisker Automotive’s bankruptcy auction; that company is now called Karma Automotive, and the car is called the Revero . (Got all that?) Known for designing icons like the Aston Martin DB9 and the BMW Z8, as well as a brief stint at Tesla, Fisker originally intended to start his new company with an all-electric sports car known as the EMotion, which he unveiled at CES in 2018 . But Fisker announced he was suspending the project in favor of the Ocean in March 2019.